Privacy Policy

Last updated: November 2025

Thank you for choosing The Stoke. Your privacy is extremely important to us. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your personal data when using our gym, fitness studio, café, website, online store, and mobile applications.

1. Information We Collect

We collect information to provide services, improve our offerings, and maintain a safe and effective experience.

Personal Information

Name, phone number, email address
Date of birth
Emergency contact information
Billing and payment details
Membership information and account history

Usage Information

Class bookings and attendance
Café and retail purchase history
Website and app interactions
Preferences you set in your profile

Device & Technical Information

IP address, browser type, device identifiers
Cookies and tracking data

Voluntarily Provided Fitness/Wellness Information

Injury notes or modification requests shared with instructors
General wellness preferences

We do not collect or store medical records.

2. How We Use Your Information

We may use your information to: - Manage accounts, memberships, and class bookings - Process payments and send receipts - Communicate updates, schedules, promotions, or policy changes - Improve website/app performance and user experience - Support safety in classes and during workouts - Operate our café and retail services - Comply with legal or regulatory obligations

3. Sharing Your Information

We never sell your personal information.

We may share information with: - Service providers such as Mindbody, MarianaTek, Square, Stripe, Mailchimp, or SMS/email platforms - Payment processors for completing transactions - Marketing tools that send updates or newsletters - Legal authorities if required by law or to protect safety

All partners are contractually required to safeguard your data.

4. Cookies & Tracking

We use cookies and similar technologies to:

- Improve site functionality

- Personalize your experience

- Understand usage patterns

You can disable cookies in your browser settings at any time.

5. Data Retention

We keep your information only for as long as needed to:

- Maintain active membership records

- Complete purchases or transactions

- Meet legal, tax, and operational requirements

You may request deletion of your account at any time.

6. Your Rights

You have the right to:

- Access the personal information we have about you

- Update or correct your information

- Request deletion of data when legally permissible

- Opt out of promotional emails or text messages

- Update billing or membership preferences

7. Security of Your Information

We use industry-standard administrative, technical, and physical safeguards to protect your data. While no method is 100% secure, we take privacy and safety seriously and maintain strong protections.

8. Minors

Our services are intended for individuals 16+, except in approved youth programs with parental consent.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last Updated” date.

10. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

The Stoke
West Ocean City, Maryland
📧 hello@thestokeoc.com

Thank you for trusting us with your information!